Get close until the dish fills the frame
The dish is the hero. Get close until it takes most of the picture, and keep the plate's whole rim inside the frame. A cropped plate wastes the kitchen's work.

The plate is whole, fills the frame, details visible.

Too many plates in one frame, and not one of them is whole or clear.
Light from your side, not from behind
Stand beside the window so light falls on the food from the side. Behind you, it shadows the plate; behind the plate, the shot goes dark. And no flash, ever. It kills the colours.

Soft, even light across the plate, colours as they really are.

Direct flash on the food, so the meat washes out and a hard shadow falls behind it.
Wipe the rim, clear the clutter
Two seconds before you shoot: wipe any sauce off the rim, and move forks, napkins and anything pointless out of the frame. A simple background keeps the food loud.
Shoot while the food is hot and whole
Shoot the plate the moment it is done, before anyone eats from it and before the cheese dries. This photo will drive every post this dish ever gets, so it deserves a minute.
One photo is enough
No studio, no photographer. One clear phone photo per dish, and Yafta does the rest: background, lighting and staging are all built on top of it.
The three mistakes we see most
Try it now
Open your library, pick a dish without a photo, and give it one.